Right wing creators are dominating Lively-Baldoni coverage

Conservative commentators are leveraging the case to dismantle support for #MeToo and amass unprecedented audience growth.

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Last month, at the Conservative Political Action Conference (CPAC), Megyn Kelly took the stage in front of thousands of people. "Have you heard about what's happening with the Blake Lively vs Justin Baldoni case?" she asked the crowd. "Are you obsessed with this case? There are millions of people who are obsessed with this case." Over the course of the next 20 minutes, Kelly spoke in detail about Lively vs Baldoni.

She called Lively, who claims that Justin Baldoni, her co-star in the movie It Ends With Us, sexually harassed her and created a hostile work environment, a "high maintenance diva bully brat." Kelly said that after Lively's claims of sexual harassment became public, "Blake Lively believed she'd be received like an Alyssa Milano or Ashley Judd #MeToo victim” but “is instead looking a lot more like Amber Heard.”

Kelly is just one of a roster of conservative influencers dominating the Lively vs Baldoni coverage. Right wing creators, including Candace Owens, have been at the forefront of the case, while mainstream liberal creators follow in their footsteps, often laundering right wing talking points to their progressive audiences.

Conservative influencers are not just covering the Lively vs Baldoni story more frequently than everyone else,