Tea Channels Are Incentivizing YouTube Feuds

Drama accounts are raking in subscribers

Tea Channels Are Incentivizing YouTube Feuds

As James Charles and Tati Westbrook duke it out on YouTube, a rising class of social-media accounts has been feeding off the ecosystem of drama, boosting their own popularity in the process.

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Hi! I wrote about the James Charles drama and how tea accounts/drama channels perpetuate these types of wars.

If you’…