The 2024 state of social media

+ The gingerbread plushie Gen Z is going feral over, climate change paint, 'Fartcoin' to the moon, Alex Cooper unveils new college ambassadors, and Kamala Harris’ digital chief speaks out

The 2024 social media landscape was a battlefield. TikTok solidified its dominance by becoming Gen Z’s go-to search engine, Instagram thrived as the ultimate discovery platform for shopping and entertainment. YouTube bucked the short-form video craze by doubling down on long-form content, proving there’s still space for deep storytelling in an era of sh…