The sponcon era is coming to an end

More creators are seeking to create and monetize their own brands, rather than promote someone else's.

If you ask someone to visualize the word "influencer" they will probably think of someone with a hyper curated persona, posting gorgeous photos from exotic locations, they’ll also usually picture someone posting sponsored content. 

We’ve all seen sponsored content around the Internet whether it’s gummy bear hair care vitamins or luxury bags or travel des…