"TikTok is a great awareness driver and audience development tool, but to drive action… long form content moves the needle.” - basically what every get-rich-quick scheme bro on YT has been saying for a year or more, make shorts just to drive people to long form. The problem is, as someone who has done well making short form brainrot content, the audience has no attention span and doesn't follow through, so you have to have an audience who is already receptive to long form content to make that work in the first place.
The pumping smells into movies thing started around 2000, it was a big trend at CES that year with companies making different kinds of devices you would plug into your PC and as you browsed the web or watched video clips on your computer it would trigger diffusers.. The scratch and sniff card idea was an old John Waters gimmick called ODORAMA, which in turn was a homage to saturday matinee sci-fi films like "The Tingler".. 4DX gimmicks go back at least a dozen years to the "SpongeBob 4D" ridefilm experiment (which was a ridiculous disaster in practice).
AI is the only new thing happening right now, so of course it's being misused.
Have you heard of Everything Now Show on Twitch? These guys use the benefits of an internet streaming platform to do live interactive improv comedy, including reacting to the comments, features triggered by the Chat, and visual content uploaded to their discord server. Sorry if this is old news to you but it seemed very Taylor Lorenzy
"TikTok is a great awareness driver and audience development tool, but to drive action… long form content moves the needle.” - basically what every get-rich-quick scheme bro on YT has been saying for a year or more, make shorts just to drive people to long form. The problem is, as someone who has done well making short form brainrot content, the audience has no attention span and doesn't follow through, so you have to have an audience who is already receptive to long form content to make that work in the first place.
The pumping smells into movies thing started around 2000, it was a big trend at CES that year with companies making different kinds of devices you would plug into your PC and as you browsed the web or watched video clips on your computer it would trigger diffusers.. The scratch and sniff card idea was an old John Waters gimmick called ODORAMA, which in turn was a homage to saturday matinee sci-fi films like "The Tingler".. 4DX gimmicks go back at least a dozen years to the "SpongeBob 4D" ridefilm experiment (which was a ridiculous disaster in practice).
AI is the only new thing happening right now, so of course it's being misused.
Omg I didn’t know all of that!! ODORAMA is such a funny name. And yeah, totally agree with you re: longform
I forget so much until someone says something..
https://en.wikipedia.org/wiki/Digital_scent_technology
I could be wrong but I kind of remember part of the fad involving VC money being raised to develop a device that could record smells as well.
Have you heard of Everything Now Show on Twitch? These guys use the benefits of an internet streaming platform to do live interactive improv comedy, including reacting to the comments, features triggered by the Chat, and visual content uploaded to their discord server. Sorry if this is old news to you but it seemed very Taylor Lorenzy